For the LEFF Communications Substack, LEFF Field (go check it out!), I wrote a short little post on an iconic Chicago event. The Ducky Derby benefits the Special Olympics Illinois. The event sees nearly 100K rubber ducks released into the Chicago River.
What does this whimsical image, and the attention it commands from passersby, tell us about visual storytelling?
Out of LEFF Field: The Duck Derby is peak visual storytelling
Communicating a cause in a way that actually sticks with an audience.
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